Post by huangshi715 on Feb 15, 2024 6:19:46 GMT
But hey, surely your brand isn’t more serious than Amyotrophic Lateral Sclerosis, or ALS? This summer, celebrities from Bill Gates to Oprah Winfrey dunked buckets of ice water on themselves in support for ALS research: pic5 copy Watch Bill Gates take the ALS Ice Bucket Challenge here. Whoever said social media doesn’t result in conversions ought to take notes from the ALS Ice Bucket Challenge. Since the launch of the challenge on July 29, 2014, the ALS Association has received over $100 million in donations. An impressive number, especially when compared to the $2.5 million raised during the same period last year. So .
Do something silly that draws laughs. Even better, challenge your fans to do something fun. Have you shared something fun on social media recently? Humor leads to reciprocal Vietnam Email List relationships. CLICK TO TWEET 4. Leverage nostalgia to trigger warm fuzzies People tend to look back at old memories through rose-tinted glasses. Brand interactions that evoke nostalgia also evoke happy, fuzzy memories that researchers believe transfer to the brand in question. Remember that communal relationship that we discussed with our customers? Nostalgia is an effective gateway to a personal, familial and communal relationship with your fans.
Psychology at work Nostalgia is a strong psychological trigger that prompts sharing, engagement and social connectedness. It can even help with conversions. As Robert M. Brecht, PhD elaborates in his article on nostalgic appeals in advertising: When consumers experience nostalgia in a consumption context, they have a higher purchase likelihood with regard to the advertised products. When Pepsi ran their “Pepsi Throwback” campaign, targeting baby boomers with their retro 70s style packaging, raving fans eagerly swept cases off supermarket shelves. Pepsi Throwback ended up with a neat $41 million dollars in sales in under one year.
Do something silly that draws laughs. Even better, challenge your fans to do something fun. Have you shared something fun on social media recently? Humor leads to reciprocal Vietnam Email List relationships. CLICK TO TWEET 4. Leverage nostalgia to trigger warm fuzzies People tend to look back at old memories through rose-tinted glasses. Brand interactions that evoke nostalgia also evoke happy, fuzzy memories that researchers believe transfer to the brand in question. Remember that communal relationship that we discussed with our customers? Nostalgia is an effective gateway to a personal, familial and communal relationship with your fans.
Psychology at work Nostalgia is a strong psychological trigger that prompts sharing, engagement and social connectedness. It can even help with conversions. As Robert M. Brecht, PhD elaborates in his article on nostalgic appeals in advertising: When consumers experience nostalgia in a consumption context, they have a higher purchase likelihood with regard to the advertised products. When Pepsi ran their “Pepsi Throwback” campaign, targeting baby boomers with their retro 70s style packaging, raving fans eagerly swept cases off supermarket shelves. Pepsi Throwback ended up with a neat $41 million dollars in sales in under one year.