Post by samsparrow74 on Feb 15, 2024 6:40:00 GMT
Leo Burnett, the American agency based in Chicago , has been named as the first advertising agency for the oil company Gulf Oil. Previously, the oil giant had already worked with another advertising agency so the value of the transaction has not been disclosed. The main challenge of the account, which will be managed from Leo Burnett's headquarters in London, is to focus its strategy on the work being done in the company with renewable energies . We must not forget that the UN World Climate Summit and climate strikes around the world have just taken place and that the focus is also on companies in sectors such as gas and oil. «We are delighted to be working with Leo Burnett. “Throughout the presentation process, they showed smart thinking and impressive ambitions for our brand,” said Alexandra Ip, vice president of global marketing at Gulf Oil, according to The Drum .
As a stated objective, the idea is to develop a global strategy for the brand in its international markets , something that will depend on the unions of its teams from Manchester United Football Club, MotoGP, Chennai Honduras Phone Number List Super Kings and the Gulf BMW Road Racing team. “We are delighted to be working with such an iconic brand looking to build their brand globally,” said Charlie Rudd. It's the second "big win" for the former Ogilvy and Mather London man who joined the Publicis group earlier this year to manage Leo Burnett and Fallon London. The news comes months after Mark Tutssel, executive president and great creative figure , announced his departure from the company. Tutssel retired in June after 34 years at the agency where he has brought to the top major projects for brands such as Samsung, McDonald's and Coca-Cola, recognized at Cannes Lions under his leadership.
How do technological, cultural and generational changes affect the areas of people management and leadership? To address how organizations and workers experience and resolve these new challenges, the first block of content of the II Ibero-American Congress of ATREVIA , ' Communication today' , entitled “Talent & Communication”, has brought together experts and professionals in Communication and Human Resources at the Palau de Congressos de Catalunya. In the opening speech, Núria Vilanova, founder and President of the Communication and Strategic Positioning company, emphasized ATREVIA's main commitments “so that people understand each other better.” At the HR level, Núria Vilanova has highlighted that “we must be able to understand how different generations impact organizations” and to be increasingly digital, something that is reflected in the Empático technology: “a tool that we have developed to satisfy all the communication needs in organizations and has now become ATREVIA's new startup.”
As a stated objective, the idea is to develop a global strategy for the brand in its international markets , something that will depend on the unions of its teams from Manchester United Football Club, MotoGP, Chennai Honduras Phone Number List Super Kings and the Gulf BMW Road Racing team. “We are delighted to be working with such an iconic brand looking to build their brand globally,” said Charlie Rudd. It's the second "big win" for the former Ogilvy and Mather London man who joined the Publicis group earlier this year to manage Leo Burnett and Fallon London. The news comes months after Mark Tutssel, executive president and great creative figure , announced his departure from the company. Tutssel retired in June after 34 years at the agency where he has brought to the top major projects for brands such as Samsung, McDonald's and Coca-Cola, recognized at Cannes Lions under his leadership.
How do technological, cultural and generational changes affect the areas of people management and leadership? To address how organizations and workers experience and resolve these new challenges, the first block of content of the II Ibero-American Congress of ATREVIA , ' Communication today' , entitled “Talent & Communication”, has brought together experts and professionals in Communication and Human Resources at the Palau de Congressos de Catalunya. In the opening speech, Núria Vilanova, founder and President of the Communication and Strategic Positioning company, emphasized ATREVIA's main commitments “so that people understand each other better.” At the HR level, Núria Vilanova has highlighted that “we must be able to understand how different generations impact organizations” and to be increasingly digital, something that is reflected in the Empático technology: “a tool that we have developed to satisfy all the communication needs in organizations and has now become ATREVIA's new startup.”