Post by huangshi715 on Feb 15, 2024 8:39:36 GMT
They found that the average length of an article that ranks #1 on Google is 2,416 words. Average content length There are many limitations to this kind of analysis, but if you have enough content, you will notice a clear pattern of what length and frequency works best for your own blog. 6. Test your profile photos As emphasized earlier, we tend to judge books by their covers. As it turns out, we also judge people’s social profiles. Rand Fishkin of Moz found that his rate of accrued followers on Twitter increased when he changed his Twitter profile picture as shown below.: control, variation 2, and variation 1. Image source.
Variation 1 (right) used the principle of social proof by encouraging Papua New Guinea Email List people to “Join 14,752 others.” Variation 2 (middle) applied Prägnanz by simply cutting the social proof and keeping the form short and to the point. The control (left) added slight variations in the headline. Knowing the power of social proof, I originally guessed that variation 1 would win – after all, who wouldn’t want to join 14,000 others! But the Law of Prägnanz (or simplicity) carried the day in this case. Simply eliminating the social proof completely let potential subscribers focus on the form.
The simplest variation of this form drove a 2% conversion rate – 102.2% better than the variation with social proof! When designing email sign-up forms and landing pages, reduce friction by simplifying. CLICK TO TWEET The key is to find that sweet spot between communicating the benefits of signing up and not creating too much friction for potential subscribers. When in doubt, test it out. Add an email subscription pop-up Your visitors can’t subscribe if they don’t see your sign-up form.
Variation 1 (right) used the principle of social proof by encouraging Papua New Guinea Email List people to “Join 14,752 others.” Variation 2 (middle) applied Prägnanz by simply cutting the social proof and keeping the form short and to the point. The control (left) added slight variations in the headline. Knowing the power of social proof, I originally guessed that variation 1 would win – after all, who wouldn’t want to join 14,000 others! But the Law of Prägnanz (or simplicity) carried the day in this case. Simply eliminating the social proof completely let potential subscribers focus on the form.
The simplest variation of this form drove a 2% conversion rate – 102.2% better than the variation with social proof! When designing email sign-up forms and landing pages, reduce friction by simplifying. CLICK TO TWEET The key is to find that sweet spot between communicating the benefits of signing up and not creating too much friction for potential subscribers. When in doubt, test it out. Add an email subscription pop-up Your visitors can’t subscribe if they don’t see your sign-up form.