Post by huangshi715 on Feb 15, 2024 9:34:04 GMT
The “short pitch” is the purest form of marketing. When I started out in marketing in nineteen hrmpmubmmmumble, I did some copywriting for one-page print and direct mail pieces. They required really sharp, compelling, minimal prose. Ever try selling the virtues of a roof consulting firm in a four-inch print ad? Yeah. Today, nothing demands more of a writer than creating copy for a landing page. You have to communicate your value, get the visitor to keep reading and get them to act. A tall order in any setting. And you have to do it all on a single page.
And while landing pages are online and print ads are, well, print, many of the Switzerland Email List same principles still apply. Here are eight copywriting tips that ring true regardless of where your copy appears. 1. Provide ROTI Your first job when creating landing page copy is to provide Return on Time Invested, or ROTI. The first investment any potential customer makes is time. When they click that PPC ad and head to your landing page, they’re spending time – you need to make it worthwhile. That’s the core principle of great landing page copy: As the customer, I have limited time.
Tell me what I need to know. Tell me right away. Don’t get cute about it. Don’t make me hunt for it. I’m here because I have a need. Tell me how you’ll fill it or I’ll leave. As the customer, I have limited time. Tell me what I need to know – right away – or I’ll leave. CLICK TO TWEET 2. Sell the page Don’t just sell the product. Sell the page. The very first thing the reader sees should explain why they should stick around. Yes, a great headline helps. But follow up with more. Here’s what I mean: “Buy now!!!!” isn’t very effective on its own.
And while landing pages are online and print ads are, well, print, many of the Switzerland Email List same principles still apply. Here are eight copywriting tips that ring true regardless of where your copy appears. 1. Provide ROTI Your first job when creating landing page copy is to provide Return on Time Invested, or ROTI. The first investment any potential customer makes is time. When they click that PPC ad and head to your landing page, they’re spending time – you need to make it worthwhile. That’s the core principle of great landing page copy: As the customer, I have limited time.
Tell me what I need to know. Tell me right away. Don’t get cute about it. Don’t make me hunt for it. I’m here because I have a need. Tell me how you’ll fill it or I’ll leave. As the customer, I have limited time. Tell me what I need to know – right away – or I’ll leave. CLICK TO TWEET 2. Sell the page Don’t just sell the product. Sell the page. The very first thing the reader sees should explain why they should stick around. Yes, a great headline helps. But follow up with more. Here’s what I mean: “Buy now!!!!” isn’t very effective on its own.