Post by huangshi715 on Feb 15, 2024 10:34:56 GMT
Design your landing page so the headline is the very first thing people see. CLICK TO TWEET 20. Milk It Digital milkdigitalstrategy-email-that-sells-webinar-560 The headline is messy and fragmented. The headline is broken down into three sections, each with its own communication goal. “Learn From the Experts” is fluff and doesn’t help me understand what the page is about. I’d remove it and then flip the order of the remaining parts: “Email Marketing That Sells – A Live Online Training Workshop.” To make it even better, you could remove the workshop line and add a subhead that adds extra benefit to.
In my experience, you don’t need much information to convince someone Senegal Email List to register for a webinar. Take a look at this landing page – it follows a WWWH format: what, why, when and how. And it does so in a simple and linear manner. It converts at 70% which is slightly more than our standard (and more meaty) version. There is so much small copy on your page that it can be hard to really find the answers to those WWWH questions that people have. Stop words: I’ve mentioned it often: remove the word spam from beneath the CTA, it can turn people off. Focus on the positive only. Who are you? I’d remove the top photo. It only serves to beg the question “Who are you?” and you answer that further down the page.
I’d leave it down there and focus the top on the event itself, so people don’t have to jump around to find answers. Add more whitespace. The visual clarity could be improved dramatically by adding some spacing throughout the content. Here’s a quick Photoshop hack job to show what I mean (also removing the top photo): milk-it-digital-whitespace Writing the word “spam” beside your landing page call to action gives people a reason to leave. CLICK TO TWEET 21. McCarthy Law McCarthy-Law-PLC--Los-Angeles-Debt-Settlement-Attorneys-560 Slow down.
In my experience, you don’t need much information to convince someone Senegal Email List to register for a webinar. Take a look at this landing page – it follows a WWWH format: what, why, when and how. And it does so in a simple and linear manner. It converts at 70% which is slightly more than our standard (and more meaty) version. There is so much small copy on your page that it can be hard to really find the answers to those WWWH questions that people have. Stop words: I’ve mentioned it often: remove the word spam from beneath the CTA, it can turn people off. Focus on the positive only. Who are you? I’d remove the top photo. It only serves to beg the question “Who are you?” and you answer that further down the page.
I’d leave it down there and focus the top on the event itself, so people don’t have to jump around to find answers. Add more whitespace. The visual clarity could be improved dramatically by adding some spacing throughout the content. Here’s a quick Photoshop hack job to show what I mean (also removing the top photo): milk-it-digital-whitespace Writing the word “spam” beside your landing page call to action gives people a reason to leave. CLICK TO TWEET 21. McCarthy Law McCarthy-Law-PLC--Los-Angeles-Debt-Settlement-Attorneys-560 Slow down.