Post by samsparrow74 on Feb 15, 2024 3:33:40 GMT
JCDecaux SA , world number one in outdoor communication, announces that its Japanese subsidiary MCDecaux has signed a contract, won by public tender, as the exclusive operator of urban furniture for information (MUPI) digital advertising in the city center of Nagoya (fourth largest city big from Japan) Within the framework of this 20-year contract, MCDecaux will be in charge of the design, installation and maintenance of a minimum of 150 MUPIs, in the heart of Nagoya, and will exclusively manage advertising on one of the sides of each MUPI. , whether it is fixed, rotary or digital 85″ or similar. Aimed at reinforcing the cultural and tourist attraction of the city of Nagoya, they will offer numerous innovative services: maps and tourist information, free Wi-Fi, multi-service digital touch screens (tourist information, calculation of itineraries, etc.), USB chargers, name of streets, EMA (Emergency Message Alert) in case of emergency (tsunamis, earthquakes, etc.).
In addition to the Rugby World Cup currently taking place, Japan is about to host major international events , such as the 2020 Olympic and Paralympic Games and the 2025 World Expo. Within this context, the MUPIs will Pakistan Phone Number List contribute to the resurgence of increasingly open, accessible and intelligent cities. With this new contract, MCDecaux will be able to deploy a premium digital advertising circuit with 85″ bus shelter advertising circuit (which will still be in force for at least 15 years) and further consolidate its exclusive presence in the public sphere. With the recent obtaining of MUPI contracts and the introduction of 85″ digital advertising in Yokohama and Kawasaki, MCDecaux continues to strengthen its position as number one in advertising street furniture in Japan, the third largest advertising market in the world, with the offer of a presence unique and, from now on, digital, to advertisers, with more than 8,000 advertising faces 2m² deployed in 41 cities, 20 of which are the largest in the country, and in 150 shopping centers and 2 airports.
In line with the Group's sustainable development strategy, MCDecaux has especially articulated its offer around strong environmental axes, optimizing the energy performance of its furniture and guaranteeing responsible exploitation throughout the contract . MCDecaux uses, for example, the latest technology in terms of energy savings, which has allowed it to cover up to 65% of its electrical 75% in 2019, and recycles all its signs. Jean-Charles Decaux, Co-CEO of JCDecaux, said: “We have always been proud to be the exclusive operator of all B-Stop® bus shelters in Nagoya, and we are even more proud to have been chosen by the city the exclusive partner for its digital MUPIs, after recently winning the Yokohama and Kawasaki MUPIs. Financed by advertising, at no cost to cities or taxpayers, according to our economic model , all parties enjoy innovative and high-quality services, such as free Wi-Fi, multi-service digital touch screens and emergency. Advertisers, for their part, will gain even more impact, thanks to the strengthening of MCDecaux's national circuit. With premium placements and broader advertising coverage.
In addition to the Rugby World Cup currently taking place, Japan is about to host major international events , such as the 2020 Olympic and Paralympic Games and the 2025 World Expo. Within this context, the MUPIs will Pakistan Phone Number List contribute to the resurgence of increasingly open, accessible and intelligent cities. With this new contract, MCDecaux will be able to deploy a premium digital advertising circuit with 85″ bus shelter advertising circuit (which will still be in force for at least 15 years) and further consolidate its exclusive presence in the public sphere. With the recent obtaining of MUPI contracts and the introduction of 85″ digital advertising in Yokohama and Kawasaki, MCDecaux continues to strengthen its position as number one in advertising street furniture in Japan, the third largest advertising market in the world, with the offer of a presence unique and, from now on, digital, to advertisers, with more than 8,000 advertising faces 2m² deployed in 41 cities, 20 of which are the largest in the country, and in 150 shopping centers and 2 airports.
In line with the Group's sustainable development strategy, MCDecaux has especially articulated its offer around strong environmental axes, optimizing the energy performance of its furniture and guaranteeing responsible exploitation throughout the contract . MCDecaux uses, for example, the latest technology in terms of energy savings, which has allowed it to cover up to 65% of its electrical 75% in 2019, and recycles all its signs. Jean-Charles Decaux, Co-CEO of JCDecaux, said: “We have always been proud to be the exclusive operator of all B-Stop® bus shelters in Nagoya, and we are even more proud to have been chosen by the city the exclusive partner for its digital MUPIs, after recently winning the Yokohama and Kawasaki MUPIs. Financed by advertising, at no cost to cities or taxpayers, according to our economic model , all parties enjoy innovative and high-quality services, such as free Wi-Fi, multi-service digital touch screens and emergency. Advertisers, for their part, will gain even more impact, thanks to the strengthening of MCDecaux's national circuit. With premium placements and broader advertising coverage.