Post by samsparrow74 on Feb 15, 2024 4:20:36 GMT
With a degree in Advertising and a Master's degree in Marketing Management and GESCO, Jorge has planned his professional career in the field of online marketing specialized in web positioning. He is also the organizer of very relevant events in the SEO area such as Clinic SEO . In Ismael's own words: "we share the same values, the desire to innovate, attend international events... For us he is like someone in the family." 2020 growth plans Among the growth plans for 2020, Internet República wants to grow internationally by establishing the main focus on Europe. To meet this objective, the agency has been strengthening its staff over recent months with profiles that have a marked international character . Within the team, which already has more than 60 consultants, at least 25% of the staff are international profiles from countries such as Russia, England, Belgium or Morocco. What has caused this focus on European internationalization is that clients such as Mapfre Internacional, Hitachi, Nutribén Internacional or the European Commission trust Internet República to lead their digital strategy. Christmas advertising has an almost irreparable impact on consumer purchasing behavior , which fills them with inspiration to give gifts to those closest to them.
However, in an increasingly complex media context in which the consumer is increasingly focused on ubiquitous mobile devices and streaming video platforms, Christmas advertisements (which traditionally find shelter Bosnia and Herzegovina Phone Number List on linear television) can potentially break away (although be minimal) of its proverbial effectiveness. According to a recent study carried out in the United Kingdom by OpenX and The Harris Poll , the detachment from traditional television is growing rapidly among younger consumers . While the average consumer continues to pay more attention to live television than streaming video services, millennials watch the latter platforms 77% more than the small screen. More than half of consumers spend three hours or more a day on their mobile devices. Much more enraptured is the love that the Millennial Generation gives to the smartphone of their loves. Not in vain, one in five millennials spends more than 6 hours a day on mobile devices. Two other pieces of information are also reflective of the seismic changes that are currently taking place in media consumption: more than a quarter of consumers confess that they no longer watch live television and six out of ten prefer to stream their favorite television programs.
The consumer is increasingly fleeing linear television, where Christmas advertising traditionally takes refuge If we focus on advertising, two thirds of consumers admit that they avoid watching ads on television . 27% go further and leave the room when spots are broadcast on the small screen or use set-top-box devices to haggle over them. Despite the fact that consumers seem particularly wary of interacting with television advertising, two-thirds of buyers admit to having had ideas for Christmas gifts after watching advertisements on television . And 35% have even made a purchase after seeing Christmas advertising on the small screen. Parents are especially ready to be influenced by Christmas advertising. 41% confess to having bought gifts after watching Christmas advertisements on television. One in five shoppers says they rely on Christmas advertising to be aware of potential gifts, products and seasonal offers. “Although media consumption patterns are changing, the overall effectiveness of advertising remains constant and there is still huge potential for advertising done right,” says Gavin Stirrat, vice president of partner services at OpenX for the EMEA region. The growing popularity of streaming television represents, on the other hand, a great opportunity for advertisers. Not in vain, 54% of consumers say they have seen advertisements on streaming television platforms and have interrupted watching programs to find out about the promoted products and services.
However, in an increasingly complex media context in which the consumer is increasingly focused on ubiquitous mobile devices and streaming video platforms, Christmas advertisements (which traditionally find shelter Bosnia and Herzegovina Phone Number List on linear television) can potentially break away (although be minimal) of its proverbial effectiveness. According to a recent study carried out in the United Kingdom by OpenX and The Harris Poll , the detachment from traditional television is growing rapidly among younger consumers . While the average consumer continues to pay more attention to live television than streaming video services, millennials watch the latter platforms 77% more than the small screen. More than half of consumers spend three hours or more a day on their mobile devices. Much more enraptured is the love that the Millennial Generation gives to the smartphone of their loves. Not in vain, one in five millennials spends more than 6 hours a day on mobile devices. Two other pieces of information are also reflective of the seismic changes that are currently taking place in media consumption: more than a quarter of consumers confess that they no longer watch live television and six out of ten prefer to stream their favorite television programs.
The consumer is increasingly fleeing linear television, where Christmas advertising traditionally takes refuge If we focus on advertising, two thirds of consumers admit that they avoid watching ads on television . 27% go further and leave the room when spots are broadcast on the small screen or use set-top-box devices to haggle over them. Despite the fact that consumers seem particularly wary of interacting with television advertising, two-thirds of buyers admit to having had ideas for Christmas gifts after watching advertisements on television . And 35% have even made a purchase after seeing Christmas advertising on the small screen. Parents are especially ready to be influenced by Christmas advertising. 41% confess to having bought gifts after watching Christmas advertisements on television. One in five shoppers says they rely on Christmas advertising to be aware of potential gifts, products and seasonal offers. “Although media consumption patterns are changing, the overall effectiveness of advertising remains constant and there is still huge potential for advertising done right,” says Gavin Stirrat, vice president of partner services at OpenX for the EMEA region. The growing popularity of streaming television represents, on the other hand, a great opportunity for advertisers. Not in vain, 54% of consumers say they have seen advertisements on streaming television platforms and have interrupted watching programs to find out about the promoted products and services.