Post by huangshi715 on Feb 15, 2024 5:11:02 GMT
If your competitors are lacking in those areas, that resonates particularly well in the marketplace. In other words, painting a vivid picture of an enemy not only helps you relate to prospects – it’s also an effective way to show them how you can help absolve them of their pain. An example of this psychological trigger in action Explaining what distinguishes you from the competition can be challenging – but describing a common enemy can be an easier way to write landing page copy that resonates. Have a look at this landing page from Meeting Hero: meeting-hero-landing-page-560 They hook visitors by creating (who hasn’t sat through one of those?).
And once they’ve connected with visitors through a mutual hatred of boring meetings, they offer up their app as the solution. Action items This article on SparkPage explains how you can leverage the concept of “the enemy” to make your landing page and marketing campaigns more powerful: Ask yourself, “What is UAE Email List the antithesis of my brand values?” If you’ve successfully created brand values that align with the interests of your prospects, then the antithesis can serve as a powerful catalyst for inspiring action. Do prospects talk about “the enemy” in online forums or on social media? Swipe their wording to use on your landing page to relate to prospects – and then offer up your solution to remedy the pain.
2. We want to belong People have an inherent need to build community and a sense of belonging. Understanding this basic human need is important because it can be a motivating force in your landing page copy. A feeling of community can inspire us to take action. Consider this study from Journal of Personality and Social Psychology: College student participants were asking to read an article by an advanced math student, which included a bio with the birthday of the author. For half of the participants, the author biography was set up with a birthday that was identical to that of the participant. For others, the participant and the author had birthdays several months apart.
And once they’ve connected with visitors through a mutual hatred of boring meetings, they offer up their app as the solution. Action items This article on SparkPage explains how you can leverage the concept of “the enemy” to make your landing page and marketing campaigns more powerful: Ask yourself, “What is UAE Email List the antithesis of my brand values?” If you’ve successfully created brand values that align with the interests of your prospects, then the antithesis can serve as a powerful catalyst for inspiring action. Do prospects talk about “the enemy” in online forums or on social media? Swipe their wording to use on your landing page to relate to prospects – and then offer up your solution to remedy the pain.
2. We want to belong People have an inherent need to build community and a sense of belonging. Understanding this basic human need is important because it can be a motivating force in your landing page copy. A feeling of community can inspire us to take action. Consider this study from Journal of Personality and Social Psychology: College student participants were asking to read an article by an advanced math student, which included a bio with the birthday of the author. For half of the participants, the author biography was set up with a birthday that was identical to that of the participant. For others, the participant and the author had birthdays several months apart.