Post by samsparrow74 on Feb 15, 2024 6:07:22 GMT
Raúl de Francisco (RACC) has pointed out that "what the younger generations want is immediacy." Furthermore, "commercial talk, for the new generations, is unnecessary," added Carlos Gutiérrez (Grupo Antolín). This is probably one of the biggest challenges facing the sector: "Either we move, because we have fallen asleep, or the bull catches us," said Francisco Palma (Toyota). Margarida Cepeda (Macguffin) has commented, from her personal experience, that "testing the car is very complicated in premium brands and is easier in generalist brands", which is a pain point for the customer. Furthermore, from her professional experience, she has lamented that "many times, when the client asks us for a brutally disruptive brand experience, they then say that maybe it is too much.
Is the crisis to blame? Some participants have attributed the lack of connection between the brands in the sector and the younger generations to the economic situation: «The big problem is that there is only Bahrain Phone Numbers List one funnel. We have not thought that a new audience with less liquidity was going to come,” said Francisco Palma (Toyota). For others, however, it is not so clear: "I believe it is a global phenomenon, more related to a change in habits than to economic circumstances," said Iván Burgos (Porsche). Furthermore, the fact that Baby Boomers are the ones who value the official workshop most positively, Carlos Gutiérrez attributes this to the "safety factor." To conclude the block, Manuel Suárez (Braintrust) highlighted that "in general, little is thought about the customer, and that is the problem", while Iván Burgos (Porsche) asked a very interesting question.
Don't you think that Is this because there are no millennials working in automotive companies? What do customers expect from automobile brands? The second block has revolved around what new experiences customers demand from brands and has presented two relevant facts: customers miss that car brands have spaces for opinion and, increasingly, they are asking for mobility services . Miguel Villar (Grupo Antolín) has illustrated this absence of spaces for opinion with the example of the new Renault Clio and the negative comments that the model is receiving through advertisements on social networks and that the brand does not seem to know how to manage: «You don't believe channels that you will not know how to attend to,” he pointed out. Finally, when talking about how brands can differentiate themselves to link the customer, José Luis Ruiz (Braintrust) has expressed a very significant fact: "That brands do not reward customer loyalty is a very clear pain point." brands-customer-experience-debate.
Is the crisis to blame? Some participants have attributed the lack of connection between the brands in the sector and the younger generations to the economic situation: «The big problem is that there is only Bahrain Phone Numbers List one funnel. We have not thought that a new audience with less liquidity was going to come,” said Francisco Palma (Toyota). For others, however, it is not so clear: "I believe it is a global phenomenon, more related to a change in habits than to economic circumstances," said Iván Burgos (Porsche). Furthermore, the fact that Baby Boomers are the ones who value the official workshop most positively, Carlos Gutiérrez attributes this to the "safety factor." To conclude the block, Manuel Suárez (Braintrust) highlighted that "in general, little is thought about the customer, and that is the problem", while Iván Burgos (Porsche) asked a very interesting question.
Don't you think that Is this because there are no millennials working in automotive companies? What do customers expect from automobile brands? The second block has revolved around what new experiences customers demand from brands and has presented two relevant facts: customers miss that car brands have spaces for opinion and, increasingly, they are asking for mobility services . Miguel Villar (Grupo Antolín) has illustrated this absence of spaces for opinion with the example of the new Renault Clio and the negative comments that the model is receiving through advertisements on social networks and that the brand does not seem to know how to manage: «You don't believe channels that you will not know how to attend to,” he pointed out. Finally, when talking about how brands can differentiate themselves to link the customer, José Luis Ruiz (Braintrust) has expressed a very significant fact: "That brands do not reward customer loyalty is a very clear pain point." brands-customer-experience-debate.