Post by huangshi715 on Feb 15, 2024 7:37:01 GMT
4. Use dedicated landing pages Your highly personalized ads are finally resulting in lots of clicks from prospects who want to take advantage of your product discount. They reach your product page… … and then they start checking out the rest of your site. Five minutes later they leave without purchasing. What’s happening here? The problem with a regular product page is it allows people to leave the page and browse the site. This is fine for consumers who reach your site through organic searches or other avenues, but counter-productive for those who reached it through targeted ads for a particular product. On the other hand .
This keeps the focus on the offer – the reason the prospect clicked – and leaves Japan Email List them with two options: buy now or lose the deal forever. Landing pages offer a lower attention ratio Though there aren’t many marketers employing this in their Facebook ads for e-commerce (yet), there’s evidence that shows it’s an effective tactic for PPC in general. Avis had a very successful PPC campaign that delivered lots of traffic to their company website – but the traffic wasn’t converting to sales. They ran an A/B test that uncovered the crux of the problem.
avis The landing page with only one CTA and no distractions resulted in 105% more conversions for Avis. Image source. The page on the left had a poor attention ratio, giving visitors several potential options that distracted from the main goal of the campaign. On the other hand, the PPC traffic sent to a dedicated landing page without distractions (right) increased conversions by 105%. Landing pages offer better message match The second advantage of a click-through landing page (which Avis also employed in the example above) is that you can change the headline and copy to match your ad without having to tamper with the regular product page.
This keeps the focus on the offer – the reason the prospect clicked – and leaves Japan Email List them with two options: buy now or lose the deal forever. Landing pages offer a lower attention ratio Though there aren’t many marketers employing this in their Facebook ads for e-commerce (yet), there’s evidence that shows it’s an effective tactic for PPC in general. Avis had a very successful PPC campaign that delivered lots of traffic to their company website – but the traffic wasn’t converting to sales. They ran an A/B test that uncovered the crux of the problem.
avis The landing page with only one CTA and no distractions resulted in 105% more conversions for Avis. Image source. The page on the left had a poor attention ratio, giving visitors several potential options that distracted from the main goal of the campaign. On the other hand, the PPC traffic sent to a dedicated landing page without distractions (right) increased conversions by 105%. Landing pages offer better message match The second advantage of a click-through landing page (which Avis also employed in the example above) is that you can change the headline and copy to match your ad without having to tamper with the regular product page.