Post by huma13453 on Feb 15, 2024 9:21:28 GMT
The calendar helps you plan posts in different formats, without repeating yourself: links, photos, videos, whatever you want, but without repeating yourself. Social networks like us to use varied and dynamic content. Let's not always use the formula that has worked for us before, come on. 3- By objectives Like the social media objectives in your Social Media Plan , each publication of your editorial calendar meets a specific objective, a purpose, that helps achieve the general brand objectives. Steps to make your editorial calendar on social networks 1- Objectives At the beginning, you have to know what objectives you want to achieve on the social networks of the brand for which you are making the editorial calendar.
Examples of objectives on social networks : *Reach, branding. *Create and grow the community of followers on social networks. *Gain interaction. *Improve your engagement. *Gain more clicks to the website from social networks. *Capture leads from social networks. *Generate potential sales from social networks. 2- Combine Target Audience and algorithms In another post I have talked UK Email List about how to find your target audience on social networks . Well, each publication on your editorial calendar has to combine who it is aimed at, what type of audience, and how the social network's own algorithm works. Each social network has its own algorithm , and a way to gain visibility thanks to its understanding. 3- Social Media Audit Before designing a new content calendar, see what has worked for you before, and what has worked for the competition.
Also look at what hasn't worked for you, and where competition on social networks fails. Thus, the Social Media Audit will give you many of the keys when designing content in the future. 4- Use an Excel (or paper) (or both hahaha) Now, let's get to work creating your editorial calendar for social networks. The time comes. Choose the design you want and where to do it. I'll tell you how I do it. I have an Excel with the editorial calendars, and I have the paper copy. Since I started this work almost 10 years ago, I continue to use paper. The posts you put on the calendar are not final. They can change in design, in copies, in temporary location. But whatever changes you make, you will always have a guide for working with social networks. 5- Elements in your editorial calendar What do I include in my social media editorial calendar? *Title of the publication.
Examples of objectives on social networks : *Reach, branding. *Create and grow the community of followers on social networks. *Gain interaction. *Improve your engagement. *Gain more clicks to the website from social networks. *Capture leads from social networks. *Generate potential sales from social networks. 2- Combine Target Audience and algorithms In another post I have talked UK Email List about how to find your target audience on social networks . Well, each publication on your editorial calendar has to combine who it is aimed at, what type of audience, and how the social network's own algorithm works. Each social network has its own algorithm , and a way to gain visibility thanks to its understanding. 3- Social Media Audit Before designing a new content calendar, see what has worked for you before, and what has worked for the competition.
Also look at what hasn't worked for you, and where competition on social networks fails. Thus, the Social Media Audit will give you many of the keys when designing content in the future. 4- Use an Excel (or paper) (or both hahaha) Now, let's get to work creating your editorial calendar for social networks. The time comes. Choose the design you want and where to do it. I'll tell you how I do it. I have an Excel with the editorial calendars, and I have the paper copy. Since I started this work almost 10 years ago, I continue to use paper. The posts you put on the calendar are not final. They can change in design, in copies, in temporary location. But whatever changes you make, you will always have a guide for working with social networks. 5- Elements in your editorial calendar What do I include in my social media editorial calendar? *Title of the publication.