Post by account_disabled on Feb 17, 2024 8:11:06 GMT
Physicist Leonard Susskind closed his TED talk about fellow physicist Richard Feynman with advice on how we could really honor his late friend, who he said wouldn’t have enjoyed such an event: “[Get] as much baloney out of our own sandwiches as we can” And let’s face it. The conversion marketing world is full of baloney. It’s easy to have a dozen A/B tests up and running in no time and believe you’re being a good, data-driven marketer. But what if you’re holding the map upside down? Worse, what if that conversion lift you’re so chuffed about is actually working against you? In this post I’m going to tell you about a common cognitive bias that regularly enables us to make poor assumptions with confidence and that can lead to disastrous results without us even knowing it.
I’m also going to tell you how to overcome the effects of these assumptions Buy TG Database to increase the conversions that count and generate better quality leads. If this sounds appealing to you, then read on. Take the “Ass of U and Me” test Imagine that you are a consultant to a small ecommerce business called Ropeburn (yeah, you’re a Janet fan). Ropeburn sells custom nutrition and exercise programs to personal trainers. Its website receives 20,000 unique visitors per month, offers lots of free content and a few exclusive tips gated behind your landing page lead gen form.
Let’s have a little pop quiz for this hypothetical situation: You select a visitor who submitted a form at random. You determine that the visitor’s name is Joe. Joe exercises 1-3 times per week, has tried dieting in the past and has been working out for 3+ years. What are the odds that Joe is a personal trainer? a. Well below 50% b. About 50% c. Well above 50% The answer to the question above is A. Well below 50%. If that’s not the answer you got, don’t fret. Most people will overestimate the probability that Jim is a personal trainer.
I’m also going to tell you how to overcome the effects of these assumptions Buy TG Database to increase the conversions that count and generate better quality leads. If this sounds appealing to you, then read on. Take the “Ass of U and Me” test Imagine that you are a consultant to a small ecommerce business called Ropeburn (yeah, you’re a Janet fan). Ropeburn sells custom nutrition and exercise programs to personal trainers. Its website receives 20,000 unique visitors per month, offers lots of free content and a few exclusive tips gated behind your landing page lead gen form.
Let’s have a little pop quiz for this hypothetical situation: You select a visitor who submitted a form at random. You determine that the visitor’s name is Joe. Joe exercises 1-3 times per week, has tried dieting in the past and has been working out for 3+ years. What are the odds that Joe is a personal trainer? a. Well below 50% b. About 50% c. Well above 50% The answer to the question above is A. Well below 50%. If that’s not the answer you got, don’t fret. Most people will overestimate the probability that Jim is a personal trainer.