Post by samueldavidd109 on Feb 20, 2024 5:26:12 GMT
Not long ago, when an influencer related to the world of travel went to a hotel offering his services in exchange for accommodation, it might have seemed extravagant. However, today the work is more fluid, and both parties make their proposals. Hotels and other brands belonging to the tourism sector have already been able to verify that the results of these actions exceed their expectations, and they have taken the initiative. They no longer wait to receive proposals from influencers, but rather the companies themselves try to locate them and arrange actions. Consumers trust influencers more than other sources of information One of the reasons they do this is because the recommendations of these influencers can translate into sales. When planning a trip, we try to make sure that everything is going to go well. There are those who prefer to improvise, but a high percentage of people who are planning to take a trip have thought about turning to online information sources before getting down to work.
On the other hand, statistics indicate that up to 82% of users of tourism services follow travel blogs or social networks of travel or lifestyle influencers. This is due, among other reasons, to the fact that Denmark Telegram Number Data most of them trust their opinions more than other reviews that they can access on other opinion portals. In addition, they make a more natural type of advertising than traditional advertising. At the same time, it must be taken into account that travel influencers do not advertise, but rather share their experiences. The fact that advertising has sales as its final objective makes it lose a good part of its effectiveness. Users know that they are presented with the best scenario to get them to make a purchase, and that is why they show their distrust. However, travel influencers present the same service, but in a much more natural way than advertising.
They explain to their audience how they felt in that place, show them the facilities in great detail and talk about the treatment they have received as if they were telling it to someone close to them. Although we are referring exclusively to the hotel sector, this type of advertising also applies to a multitude of leisure and free time activities such as culinary experiences or boat trips (if you want to rent a boat this holiday, we recommend you contact Nautal ). Before the arrival of influencers, travel experiences were captured in a photograph, and the only way to share experiences was through travel photos. The essence was the story behind that photo, and this was precisely what created empathy. But now, one of the great advantages that social networks present is immediacy, that is, the possibility of sharing a publication in real time and achieving practically immediate results from the publications. Influencers use this to define the profile of their social networks, and use them as means of work.
On the other hand, statistics indicate that up to 82% of users of tourism services follow travel blogs or social networks of travel or lifestyle influencers. This is due, among other reasons, to the fact that Denmark Telegram Number Data most of them trust their opinions more than other reviews that they can access on other opinion portals. In addition, they make a more natural type of advertising than traditional advertising. At the same time, it must be taken into account that travel influencers do not advertise, but rather share their experiences. The fact that advertising has sales as its final objective makes it lose a good part of its effectiveness. Users know that they are presented with the best scenario to get them to make a purchase, and that is why they show their distrust. However, travel influencers present the same service, but in a much more natural way than advertising.
They explain to their audience how they felt in that place, show them the facilities in great detail and talk about the treatment they have received as if they were telling it to someone close to them. Although we are referring exclusively to the hotel sector, this type of advertising also applies to a multitude of leisure and free time activities such as culinary experiences or boat trips (if you want to rent a boat this holiday, we recommend you contact Nautal ). Before the arrival of influencers, travel experiences were captured in a photograph, and the only way to share experiences was through travel photos. The essence was the story behind that photo, and this was precisely what created empathy. But now, one of the great advantages that social networks present is immediacy, that is, the possibility of sharing a publication in real time and achieving practically immediate results from the publications. Influencers use this to define the profile of their social networks, and use them as means of work.