Post by flora60468 on Feb 24, 2024 4:08:05 GMT
Setup an Educational Email Course If you run an online business, you may have heard of The Buyer’s Journey. It describes the various psychological ‘phases’ a customer goes through before they are ready to pay for your product. Some customers who visit your landing page will know all about the problem your product solves and will sign up straight away. Others will not yet have a good understanding of the problem and why your solution matters. An education email course is a great way to coax potential customers through the stages from ‘acknowledging pain’ to selecting you as their vendor of choice. Sending out 6-10 emails over the course of approximately one month is a great way to educate users about the problem you are solving and .
As Jason Fried, founder of 37Signals, has said many times before: teaching Middle East Mobile Number List by sharing is one of the best forms of marketing. An email course builds your credibility and slowly brings your customers to the point of purchase. At Vero, we have our own email marketing course. Less than 20% of those who subscribe to our course will sign up for a free trial immediately. vero-homepage-source-signup-560 In other words – people who are ready to use Vero, will sign up for the product right away, while people who want to learn more about email marketing before making a decision, will sign up for the email course. Why? These are the customers who are earlier in the buying cycle.
We don’t have time here to delve into the exact copy you should send in your educational course, but here are two recent resources that do a better job than I could anyway. Patrick McKenzie’s Lifecycle Email Marketing Course, featuring hours of video education on lifecycle emails based on his real-world experiences and consulting work. Kareem Mayan, Co-Founder of SocialWOD’s post on his success with an educational email course. Action items for you Set up a campaign with a series of 5-8 emails that go out over the course of a month. Make the copy educational in your specific field and don’t talk about your product(s).
As Jason Fried, founder of 37Signals, has said many times before: teaching Middle East Mobile Number List by sharing is one of the best forms of marketing. An email course builds your credibility and slowly brings your customers to the point of purchase. At Vero, we have our own email marketing course. Less than 20% of those who subscribe to our course will sign up for a free trial immediately. vero-homepage-source-signup-560 In other words – people who are ready to use Vero, will sign up for the product right away, while people who want to learn more about email marketing before making a decision, will sign up for the email course. Why? These are the customers who are earlier in the buying cycle.
We don’t have time here to delve into the exact copy you should send in your educational course, but here are two recent resources that do a better job than I could anyway. Patrick McKenzie’s Lifecycle Email Marketing Course, featuring hours of video education on lifecycle emails based on his real-world experiences and consulting work. Kareem Mayan, Co-Founder of SocialWOD’s post on his success with an educational email course. Action items for you Set up a campaign with a series of 5-8 emails that go out over the course of a month. Make the copy educational in your specific field and don’t talk about your product(s).